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business to business sales and marketing

Overcoming Common Business to Business Sales and Marketing Challenges

Show Business to Business Sales and Marketing Who’s Boss Businesses that focus on selling products and services to other businesses are very similar to those that sell to consumers. The differences between the two lie in their sales and marketing activities. In business to business sales and marketing, lead generation, targeting buyers, and the sales […]


driving economic recovery

Small Businesses Are Key to Driving Economic Recovery

Editor’s Note: This is an updated version of a similar article published in March of 2015. To view the original, click here. Creative Capital is Driving Economic Recovery As small business owners get creative in raising capital, the economy is beginning to show steady improvement. It’s no secret that credit is a long-standing problem for […]


consumer sales and marketing challenges

Overcoming the Biggest Consumer Sales and Marketing Challenges

Consumer Sales and Marketing Challenges That May Challenge You Too Consumer-focused businesses have three key challenges: Understanding what the customer/market wants Targeting the right segments Differentiating what they offer from what their competitors offer In all my years creating marketing plans, these challenges continue to pop up the most frequently. And the product, service, size […]


collecting personal information

The Legal Implications of Cybersecurity When Collecting Personal Information

Understand the Stakes of Collecting Personal Information Cybersecurity law has been called many things in recent years—evolving, complex, varied, cutting-edge, even hilarious. Ok, maybe not the last one. But I would offer another phrase that can serve as a key takeaway from this article. This phrase also highlights the importance of strong cybersecurity from a […]


tribal knowledge

Retaining Tribal Knowledge For Your Company’s Long-Term Health

Tribal Knowledge: Be in the Know America is getting older. Not just in terms of it having a birthday every year, but in terms of the percentage of people closing in on retirement. You can thank the aging Baby Boomer population for that. What that says to me is that any company with a significant […]


millennials in the workplace

Millennials in the Workplace Want These 4 Qualities in a Company

Millennials in the Workplace Want to be Understood The Leading With Courage Academy recently led a panel discussion on millennials in the workplace, and how to better incorporate this unique demographic into your culture for greater success. During that discussion, four key things were uncovered that millennials in the workplace want most: focus, transparency, trust […]


benefits of organized philanthropy

Smart Giving Gives Back: The Surprising Benefits of Organized Philanthropy

It’s not Selfish to Reap the Benefits of Organized Philanthropy Bringing family members together to invest philanthropically is a game changer, but organized giving can challenge even the strongest families. Yes, philanthropy is about generosity, but it can also feel like a time-consuming obligation. It can be messy and administratively intensive. And that’s all before […]


qualified business income

Qualified Business Income: What to Expect from New Sec. 199A Updates

What Qualifies as Qualified Business Income? In the six months following the passage of the landmark Tax Cuts and Jobs Act, the business community has been anxiously awaiting clarifications on certain aspects of the legislation. Specifically, the area that defines qualified business income. Now, guidance is finally on the way. In summer 2018, the IRS […]


families in business

Families in Business: Mapping Out the Future with Family Business GPS Systems

Many Paths, Much Resistance for Families in Business I’m old enough to remember maps. Yes, physical, paper maps that you bought at gas stations or got for free from the AAA office. Once unfolded, they never went back to the original uniform accordioned formation. A well-used map actually had worn spots at complicated intersections. But, […]


How Small Business Owners Can Save on College Costs

How Small Business Owners Can Save on College Costs

10 Strategies to Help You Save on College Costs For small business owners, understanding three little words—expected family contribution, or EFC—can save on college costs (we’re talking thousands of dollars). How you structure your business, where you hold assets and which schools your child applies to all affect your EFC. So, where to begin? Try […]


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