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Branding

developing a branding strategy

Developing a Branding Strategy for Your Startup or Small Business

Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]


sales and marketing activities

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

Use Specific Sales and Marketing Activities for Specific Purposes Hi and welcome to my first article for Financial Poise! Let’s jump right in. Supposedly, the days of “I know half of my marketing budget is wasted, but I just don’t know which half” are long gone. But many businesses, especially those with less than 500 […]


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