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Articles tagged: Branding
Building Your Brand: A Practical Guide for Business Owners
A strong brand can become one of the most valuable assets a company owns, but only if it is chosen carefully and protected properly.
Read MoreTrademark Damages Ask What the Infringer Made. They Should Ask What the Brand Lost.
Trademark damages often rely on infringer profits or lost sales; a better lens is how much revenue stems from misused brand value.
Read MoreValuing Your Brand and Other Soft Assets
While soft assets like brand, data, contracts, and goodwill are often invisible on a balance sheet, they can make or break a company.
Read MoreChoosing, Building, and Protecting Your Brand
It is essential for brand owners to have a comprehensive trademark portfolio and strategy in place to protect the brand’s strength and reputation.
Read MoreWhy and How Brands Go Viral
Want your brand to go viral? Learn the secrets behind viral marketing, from knowing your audience to designing shareable content that resonates and spreads like wildfire.
Read MoreSuccessful Crowd Financing Requires Strong Branding
A crowdfunding campaign promises a product, but business crowdfunding or crowd finance promises investors a trusted brand and ROI.
Read MoreHow To Overcome the Biggest Sales and Marketing Challenges and Brew Up Your Brand
Targeting the right segments, differentiating your brand, and creating value through cause marketing can help your business achieve growth.
Read MoreHow To Grow Your Sales By Being More Customer-Centric
‘Customer-centric’ is a proven approach to drive business growth used by leading global brands.
Read MoreScience: Dressing for Success Means Appropriate Business Attire
Learn how appropriate business attire impacts mood, performance, and career growth. Discover science-backed wardrobe tips to dress for success at work.
Read MoreBeauty Bias Can Blemish (or Boost) Your Career
Learn how appearance impacts income and discover actionable tips to enhance your confidence and professional image.
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