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Articles tagged: Branding
7 Steps for Building a Small Business Brand Strategy
Build a successful brand strategy for your small business, from creating a strong brand identity to focusing on customer needs and fine-tuning your approach.
Read More19 Questions You Need to Ask to Build a Killer Marketing Strategy
Despite what the plethora of ‘simple’ marketing guides on the internet might imply, developing an effective marketing strategy is complicated and difficult work. Sure, you could patch together a quilt […]
Read MoreTweet Your Way to Success: 6 Twitter Best Practices to Grow Your Engagement
How do you tweet your way to success? Position yourself as an industry expert by following these 6 Twitter best practices to boost engagement, credibility, and your number of followers.
Read MoreFailure to the Max: Lessons from HBO’s Big Rebrand
Companies go through a rebrand for many different reasons. HBO’s pivot to Max is a great example of how not to do it.
Read MoreBranding Lessons from a Pink Box
It started as a way to cut costs. It became iconic imagery. Can you say the same of your business choices?
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