Financial Poise

Articles tagged: Marketing

Hey Business Owner, Are You Using the Full Potential of Social Media Marketing?

Did you know that 91% of Fortune 500 companies use Twitter and 89% use Facebook? More and more business owners are turning to social media marketing to stand out in the market. So, are you using social to its full potential?

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6 Important Business Plan Mistakes to Avoid

A long or hyperbolic business plan can turn off investors quickly. Eliminate red flags with these six important business plan tips. 

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19 Questions You Need to Ask to Build a Killer Marketing Strategy

Despite what the plethora of ‘simple’ marketing guides on the internet might imply, developing an effective marketing strategy is complicated and difficult work. Sure, you could patch together a quilt […]

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Tweet Your Way to Success: 6 Twitter Best Practices to Grow Your Engagement

How do you tweet your way to success? Position yourself as an industry expert by following these 6 Twitter best practices to boost engagement, credibility, and your number of followers.

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Failure to the Max: Lessons from HBO’s Big Rebrand

Companies go through a rebrand for many different reasons. HBO’s pivot to Max is a great example of how not to do it.

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Branding Lessons from a Pink Box

It started as a way to cut costs. It became iconic imagery. Can you say the same of your business choices?

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Marketing Tactics Begin with Sales Strategy

Before you implement sales tactics, you need to have a sales strategy. Do you know your company’s strengths and weaknesses? Do you know your audience?

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Online Marketing Orientation for Entrepreneurs: Part 2/3

In Part 2 of the series on online marketing, we explore social media marketing strategy, email marketing, pay-per-click, and blogging as effective tactics.

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The B2B Marketing Strategies You Need to Succeed In a Digital Age

Business to business (B2B) marketing and sales must be specialized, but these B2B marketing strategies will help keep you ahead of the curve.

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How to Promote on Facebook Effectively Using Facebook Ads

Facebook is a powerful advertising tool that can reach over 1.7 billion daily active users. Learn how to promote on facebook and build an audience that will see your ads.

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