Approximately 83,300 small businesses in the United States are closed every year because of ineffective marketing. This indicates many business owners are unknowledgeable of how to leverage the power of marketing. While this is unfortunate, it is not surprising. There are countless marketing companies trying to sell their services, and these services range from billboards, to social media marketing, to telemarketing and more. Though these marketing tactics can be very effective, improper planning and execution can lead to failure. As such, this webinar series is designed to educate business owners on how to prepare, execute and refine their own customized marketing initiatives. After finishing this webinar series, the business owner should have a much clearer and strategic plan for their own marketing.