Financial Poise
Justin Timberlake Investments Go Bai, Bai, Bai and Stay N'Sync

Justin Timberlake’s Investments Go Bai, Bai, Bai and Stay N’Sync

Former N’Sync frontman and Mickey Mouse Club kid, pop superstar Justin Timberlake has made a name for himself in the business world. In early 2017, Timberlake starred in a Superbowl commercial for Bai beverages. Not only is he using his famous face to endorse the product, but he was also an early investor in Bai. He actively fostered a lucrative partnership with the company, which was estimated to earn $300 million in 2016. In the same year, Dr. Pepper Snapple Group ended up buying the company for $1.7 billion. It’s almost like Justin Timberlake’s investments can’t go wrong — except when they do.

This is not his first foray into investing, however. People of a certain age might remember MySpace, the social networking site most popular in the mid-2000s that became the forerunner to just about all other social media applications, including Facebook. More recently, MySpace tried to reinvent itself, growing into a destination for original shows, videos, and music, but what spurred the change?

Even with his Suit & Tie, Justin Timberlake’s Investments Can Flop

As MySpace withered in the blinding glare of Facebook’s rising star and now TikTok, it found a new purpose, thanks to Timberlake. The Emmy- and Grammy-winning artist was brought on by Specific Media in its 2011 purchase of MySpace — partly to help form a new creative strategy. Though MySpace has since lost traction, his involvement is still a notable investment within his past.

Back in 2005, Timberlake also founded his own clothing brand, William Rast, with Trace Ayala, creative director (and his childhood friend). He hoped the brand would be extremely popular, however, it fell short of its expectations. Timberlake relaunched with a new line in 2016, hoping to rebrand from the All-American denim collections. Eventually, William Rast was acquired by Sequential Brands, however, they recently filed for bankruptcy in August 2021.

Timberlake, like many celebrities, has also dabbled in the liquor business when he created 901 Silver Tequila, which you can still find on shelves. The artist, who — fun fact — loves playing golf, at one time owned Mirimichi Golf Course in Memphis, TN, as well. Timberlake had also invested in photo startup Stipple and app developer Tapulous.

Mirroring the trajectory of Sean Parker, the role Timberlake played in “The Social Network,” he has had his share of failures. Stipple, for example, eventually went dark; Tapulous, too, shut down in 2014 after being acquired by Disney; and MySpace has not exactly risen from the dead — being sold again to Time Inc., in 2016.

As of now, Timberlake continues to invest in companies related to his interests. In addition to his fondness for golfing, he also enjoys his time in the gym. This could explain his recent investment in Hydrow, a company that produces at-home rowing exercise machines, which has attracted the eye and support of both Lizzo and Aaron Rogers as well. The company saw a 500% increase in its sales during 2020, which certainly makes this investment look promising.

For the Girl Who Has Everything… Even Her Own Investments

Timberlake’s wife, actress Jessica Biel, is also an entrepreneur in her own right. She is a partner in an organic kid-friendly restaurant in West Hollywood and an investor in a company that makes high-tech baby cribs.

But, in spite of any setbacks, Timberlake remains a megastar. He also continues to invest in what he loves, which is a sound practice overall and the best place to begin.

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This is an updated version of an article originally published on September 29, 2017.]

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About Alicia Purdy

With a Master’s degree in Journalism and extensive experience as a freelance writer and editor, Alicia has found success across genres including: news, business and finance, government/politics, faith and family as well as blogging.

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