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Valuation 2021 - Valuing Your Brand and Other

Valuing Your Brand and Other “Soft” Assets

A company’s name, logo and other intangible assets have no intrinsic value.  Yet, such intellectual property (IP) rights are increasingly important.   Other examples of such “soft” assets include trademarks, copyrights, and trade secrets.  This webinar will help attendees understand how experts go about valuing such intangible assets.

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Webinar Faculty


John Levitske
John Levitske

John Levitske, CPA/ABV/CFF/CGMA, ASA, CFA, CFLC, CIRA, MBA JD serves as a business valuation, forensic accounting and damages expert witness, arbitrator, and advisor. He provides business valuation, forensic accounting, purchase… Read More


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Jakki Mohr

Dr. Jakki Mohr is the Regents Professor of Marketing, the Poe Family Distinguished Faculty Fellow, and Fellow, Institute on Ecosystems, at the University of Montana. She received her Ph.D. in… Read More

John Fenn
John Fenn

John Fenn is Senior Managing Director at Hilco Valuation Services, focused on business valuation. Corporate credit specialist with extensive experience in the debt capital markets, both sell side and buy… Read More

Nene Glenn Gianfala
Nene Glenn Gianfala

Ms. Gianfala is a Vice President of the Valuation Advisory group of Chaffe & Associates, Inc. She is a Certified Public Accountant (CPA), Accredited in Business Valuations (ABV), Certified in… Read More

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