Valuing Your Brand and Other “Soft” Assets

Webinar Overview

A company’s name, logo, and other intangible assets may have no intrinsic value. Yet, such intellectual property (IP) rights are often increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.

Other Webinars in this Series

• Minority and Illiquidity Discounts (Premiered on May 29, 2025)
• Selecting the Right Valuation Expert (Premiered on May 12, 2025)
• Valuing Lost Profits for Litigation Purposes (Premiered on March 20, 2025)
• What’s it Worth? Valuing a Business for Sale (Premiered on February 20, 2025)
• What’s it Worth? Valuing a Business for Sale (Premiered on February 20, 2024)