Focus on Valuing a Brand and Other “Soft” Assets

A company’s name, logo and other intangible assets have no intrinsic value. Yet, such intellectual property (IP) rights are increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.

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Webinar Faculty

Moderator:

John Levitske

John Levitske, CPA/ABV/CFF/CGMA, ASA, CFA, MCFLC, CIRA, MBA, JD is a Partner with HKA Global, LLC. He is an experienced senior advisor to companies, legal counsel, executives, and investors regarding… Read More

Panelists:

David Taber

David is CEO of SalesLogistix, a CRM best practices consultancy, and serves as an expert witness in marketing and software intellectual property cases in state and federal venues. With more… Read More

Garth Tebay

Mr. Tebay is a practicing Certified Public Accountant, Certified Valuation Analyst, Master Analyst in Financial Forensics, and Certified Merger & Acquisition Advisor with over 46 years of experience. He is… Read More

Richard Claywell

Richard is a practicing Certified Public Accountant, and holds the additional designations of Accredited in Business Valuation, Accredited Senior Appraiser, Certified Business Appraiser, International Certified Valuation Specialist, Certified Valuation Analyst,… Read More