Financial Poise
  • Home »
Valuation in Corporate Transactions - Focus on Brand and Soft Assets

Focus on Valuing a Brand and Other “Soft” Assets

A company’s name, logo and other intangible assets have no intrinsic value. Yet, such intellectual property (IP) rights are increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.

View PowerPoint Slides


Webinar Faculty

Moderator:

John Levitske
John Levitske

John Levitske, CPA/ABV/CFF/CGMA, ASA, CFA, MCFLC, CIRA, MBA, JD John currently serves as a Lecturer at Benedictine University, College of Business in business law, and previously at the University of… Read More

Panelists:

No Headshot Available
David Taber

David is CEO of SalesLogistix, a CRM best practices consultancy, and serves as an expert witness in marketing and software intellectual property cases in state and federal venues. With more… Read More

Garth Tebay
Garth Tebay

Mr. Tebay is a practicing Certified Public Accountant, Certified Valuation Analyst, Master Analyst in Financial Forensics, and Certified Merger & Acquisition Advisor with over 46 years of experience. He is… Read More

Richard Claywell
Richard Claywell

Richard is a practicing Certified Public Accountant, and holds the additional designations of Accredited in Business Valuation, Accredited Senior Appraiser, Certified Business Appraiser, International Certified Valuation Specialist, Certified Valuation Analyst,… Read More

Share this Webinar:
>