Raising Capital: Negotiating with Potential Investors

Webinar Overview

Every business needs capital (cash) to fund its activities and growth. But not all capital is created equal. At the most macro level, a business can raise cash by selling equity or by borrowing (and these alternatives are not by any means mutually exclusive).

This webinar helps explain the different types of capital available to fund a startup; how to identify potential funding sources; how to evaluate competing funding proposals; and how (and when) to negotiate financing terms.
In addition, this webinar will address the kinds of investors for entrepreneurs to consider for their start-ups.

Learning Objectives:

• Understand the different types of capital available for funding a startup (equity vs. debt)
• Identify various funding sources, including venture capital, angel investors, loans, and crowdfunding
• Evaluate competing funding proposals to make informed decisions for financing
• Learn effective negotiation strategies for financing terms with potential investors
• Recognize the different types of investors suitable for startups and their expectations
• Develop skills to assess the long-term implications of different funding options on business growth and control

Other Webinars in this Series

• Turning an Idea or Product Into a Business (Premiered on June 10, 2025)
• What Every Founder/Entrepreneur Must Know (Premiered on May 13, 2025)
• The Very Basics: Forming the Business (Premiered on February 11, 2025)