Choosing, Building, & Protecting Your Brand

Webinar Overview

A business’s brand defines it’s products and services in its market and, through such branding, consumers begin to identify/connect such products and services with the business. To protect a brand in today’s competitive marketplace, a business must strategically choose the brand(s) to develop and ensure they are effectively protected from competitors. This webinar discusses some of the challenges a business may face when selecting a brand and later protecting that brand.

Learning Objectives:

• Understand the importance of brand selection in defining a business’s product or service identity
• Learn strategies for choosing a brand that aligns with business goals and consumer recognition
• Explore common challenges businesses face when developing and selecting a brand
• Gain insights into legal considerations for protecting a brand in a competitive marketplace
• Learn practical approaches to managing intellectual property rights associated with a brand

Other Webinars in this Series

• Legal Issues for Innovators & Inventors (Premiered on May 21, 2025)
• Buying & Selling IP (Premiered on April 23, 2025)
• Choosing, Building and Protecting Your Brand (Premiered on April 3, 2024)