Turning an Idea Product into a Business

Building the infrastructure of a business around a product or service requires detailed focus upon items that are not intuitive.

An early decision which founders must make is the selection of legal entity (LLC, Partnership, S Corp, C Corp, Non-Profit) for the business. Another critical action item is to consider steps to protect turf by keeping copycats away, to the extent possible (i.e. with copyrights, trademarks, patents, non-disclosure agreements, among other things). Hiring and incentivizing employees and finding a way to finance the business are examples of other key areas that founders need to get right. This webinar provides an overview of these topics and shares some best practices with regard to them.

Webinar Faculty

Moderator:

Michael Schwarzmann

Michael Schwarzmann has over 20 years’ experience helping identify opportunities to create value for his clients.  I have extensive experience working with established companies when they encounter financial difficulties by… Read More

Panelists:

Jay Reilly

With his private practice and in-house experience, Jay Reilly, Counsel at Saul Ewing Arnstein & Lehr LLP, brings to clients a dual perspective of legal issues facing businesses. He has… Read More

Jeremy Waitzman

Jeremy Waitzman advises his clients on significant transactions and operational issues in their businesses. Described by clients as “an essential business advisor” and “a partner in the success of my… Read More

Steven Stralser

Steven Stralser is Professor Emeritus at Thunderbird School of Global Management, and previously, was a member of the faculty at The University of Arizona where he taught Marketing and Entrepreneurship… Read More