Choosing, Building, & Protecting Your Brand 2021

A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand, and later protecting that brand.

View PowerPoint Slides • View All Webinars in Intellectual Property 201 - 2021

Webinar Faculty

Moderator:

Eugene Goryunov

Eugene Goryunov is a partner in the Intellectual Property Practice Group in the Chicago office of Haynes and Boone and an experienced trial lawyer that represents clients in complex patent… Read More

Panelists:

Brent Ray

Brent Ray is a trial lawyer who has first-chaired multiple cases to verdict. He has served as lead counsel for industry-leading clients, such as IBM, JP Morgan Chase, Citibank and… Read More

Darren Spielman

Darren Spielman is a Partner of The Concept Law Group, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name… Read More

Dina Blikshteyn

Dina Blikshteyn is a counsel in the Intellectual Property Practice Group in the New York office of Haynes and Boone. Dina’s practice focuses on post grant proceedings before the U.S.… Read More

Sanjay Prasad

Sanjay has practiced at the forefront of technology and intellectual property for over twenty years. He is experienced in all business and legal aspects of intellectual property from developing IP… Read More