Financial Poise

About Susan Spaulding

  • June 11, 2019

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Susan, first and foremost, brings an entrepreneurial mindset to her work with clients and staff, allowing her to see and communicate new possibilities that lead to great outcomes. Her 30-year agency history in marketing, communications and market research brings together her hallmark curiosity about how things work and her savvy about human behavior and the marketplace.

Susan has published numerous articles, spoken at many industry conferences and been a guest instructor, locally and virtually. For the past several years, Susan has been a Principal/Executive Vice President of the global market research consulting firm, The Pert Group, having merged Market Directions, the brand performance consultancy she owned and operated for many years.

In founding Recalibrate Strategies (, Susan continues her leadership and facilitation in Innovation, Organizational & Consumer Engagement, and Brand Opportunities on a global basis to help clients achieve fast wins.

Susan is a highly active and visible member of the marketing community. She is also a recognized business leader. She was honored in 2007 by The Kansas City Business Journal as part of Women Who Mean Business. In 2006, Market Directions was recognized by the Greater Kansas City Chamber of Commerce as a Top Ten Small Business in Kansas City.