Financial Poise

About Joy Schoffler

  • June 11, 2019

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Joy Schoffler

Joy is an award winning global brand strategist to business, government and high profile individuals. She is an expert at helping financial brands accelerate growth by building systems and messaging to attract and convert customers, investors and key-stakeholders.

She started and sold one of the fastest growing PR firms in America, Leverage PR to NY based Caliber Corporate Advisers. At Leverage, Joy represented numerous financial services companies including dozens of crowdfunding related companies, hedge funds, real estate investment firms and financial technology firms across a number of verticals. Core verticals included: banking, payments, accounting, cyber security, investment tech, regulation technology, and lending among others.

She additionally represented brands like SXSW, The Economic Ministries of Japan and Brazil in addition to a number of high profile individuals.

Joy additionally ran media and events at the White House, US Capitol, UN, a Shark Tank casting call and a Mark Cuban event among others. A FinTech leader, Joy represented dozens of conferences including; Finovate and LendIt and worked across all FinTech verticals.

After Leverage, Joy served as Chief Strategy Officer for Casoro Capital, the capital markets arm of a 17-year-old, vertically integrated, commercial real estate investment firm. There she raised capital for direct investments ranging in value from $18-$80 million.

She also ran all aspects of building and managing their tech-enabled, Public Non-traded REIT, Upside Avenue. Built at a fraction of the cost of competitors, it won CRE’s best new online capital raising platform and created successful acquisition channels for retail, RIAs and institutional investors.

A former director of acquisitions of The PPA Group, Joy helped acquire and raise capital for $250 million in commercial real estate investments, making Inc. Magazine’s “Inc. 5000” list of fastest growing firms, twice.

Joy has sat on several boards including the SXSW Accelerator, AARP’s FinTech Advisory board, FinTech Professionals Association, Crowdfunding Professionals Association, and Crowdfunding Intermediary Regulatory Advocates. Her crowdfunding boards worked with the SEC and FINRA on JOBS Act implementation, enabling online investing as we know it today.

A sought-after speaker and media contributor, Joy won numerous awards including Women Communicators “Woman Communicator of the year,” CEO Magazine “Entrepreneur of the Year” and Austin Under 40 award. Joy served as an officer in the Army Reserves & Texas Guard.