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Dr. Jakki Mohr is the Regents Professor of Marketing, the Poe Family Distinguished Faculty Fellow, and Fellow, Institute on Ecosystems, at the University of Montana. She received her Ph.D. in Marketing from the University of Wisconsin-Madison. Prior to joining the University of Montana, Mohr was an assistant professor at the University of Colorado, Boulder. Before that—some say, in another life–she worked in Silicon Valley at Hewlett-Packard (before it became known as hp).
Related to her participation in today’s Webinar, she taught a graduate seminar on Branding Strategy in a Digital Era, and in 2017 published “Marketers’ Valuation Approaches to Brand Equity: Insights for Accountants” in The CPA Journal.
Jakki studies challenges companies face in developing and commercializing break-through innovations, including a broad range of technologies ranging from scientific innovations to innovations in restoration and ecology. She served on the National Academies of Sciences Committee to overcome barriers to electric vehicle deployment in the United States (2012-2015).
Her recent research is situated at the intersection of the natural world and business. For example, she studies the innovations in the field of ecological restoration (restoring degraded landscapes), how companies use biomimicry (innovations inspired by nature, based on underlying biological mechanisms) to solve technical and engineering challenges, and business valuations of natural capital. Her early research focused on organizational communication between partners in strategic alliances/ partnerships in distribution channels.
Mohr’s research has received national awards, and has appeared in Nature Reviews Genetics, Restoration Ecology, the Journal of Marketing, the Strategic Management Journal, and the Journal of Public Policy and Marketing, among others. She has also received numerous teaching awards.