Financial Poise

About Holly L. Barocio

  • June 11, 2019

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Holly Barocio

As a Principal Consultant with GrowthPlay, Holly helps lawyers leverage their natural business development strengths and find authentic approaches to growing their businesses. Holly is an experienced business development coach and trainer who has worked in the legal industry for 13 years. She has partnered with numerous AmLaw 100 and 200 firms and regional mid-size firms across the country helping attorneys master business development fundamentals. Prior to joining the GrowthPlay Team, Holly was the head of marketing and client services for a Chicago-based law firm, where she led initiatives around business development, attorney coaching and client service interviews.

Holly currently serves on the board of the Legal and Professional Services Council and is co-chair of the Legal Marketing Association’s Diversity & Inclusion Committee. She is past president of the Chicago Association of Legal Personnel Administrators, is a past judge for the Legal Marketing Association’s Your Honor Awards and is the former vice chair of various NALP work groups. She is also board president of Rampage Women’s Ice Hockey and serves on the advisory board of Thriveosity. She regularly presents on business development, professional branding and relationship building to organizations including the Legal Marketing Association, Legal and Professional Services Council, Association of Legal Administrators, Professional Development Consortium, NALP, Northwestern Pritzker School of Law and the American Association of Law Libraries. Holly graduated from the University of Michigan in Ann Arbor. She is a passionate ice hockey fan and player, home improvement DIYer and Chicago foodie.