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David is CEO of SalesLogistix, a CRM best practices consultancy, and serves as an expert witness in marketing and software intellectual property cases in state and federal venues. With more than 20 years in the marketing profession, he served as a senior vice president of marketing for two publicly-traded software companies, took a company public, and spearheaded two acquisitions. He has served on the integration teams of a dozen corporate mergers, and has advised venture capital firms on mergers and divestitures of high-tech companies.
David has taught business courses at the undergraduate and graduate level at UC Berkeley, and is a frequent guest lecturer and speaker on marketing, sales, and technical management topics. He is the author of the Prentice-Hall book, “Salesforce.com Secrets of Success,” now in its second edition, as well as hundreds of articles on marketing and technical management topics.