About Alyssa Gelbard

Alyssa Gelbard is the Founder and CEO of Point Road Group, a personal branding firm that helps
companies drive revenue. Through strategy, workshops, executive coaching and content
creation, Point Road Group strengthens how leaders and teams come across every day
because it influences whether someone chooses to do business with you, refer you or work for
you.

Alyssa advises CEOs, executives and board directors on aligning brand strategy, human capital
and personal branding with business strategy to drive credibility, trust and revenue growth. Her
unique perspective stems from a background in marketing, branding and communications,
where she held leadership roles in biomedical research, technology and sports & entertainment,
including The Rockefeller University, Quidnunc and the National Hockey League.

An award-winning speaker for CEO peer groups, companies and national professional
associations, Alyssa delivers highly engaging, practical programs including how your reputation
drives revenue, increasing credibility on LinkedIn, communicating with impact and personal
branding for a board search.

Alyssa serves on the Board of Directors of Financial Executives International and is Immediate
Past President of the Private Directors Association NY Chapter. She is an elected member of
the Tufts University Alumni Council and Co-Chair of the Tufts Women's Network in New York.

A Vistage member and 2025 Top New Vistage speaker, Alyssa has an MBA in Marketing from
NYU Stern School of Business, a BA in Sociology from Tufts University and a Certificate in
Private Company Governance from the Private Directors Association.