Financial Poise
A leaf doubles as a computer chip, illustrating the opportunity with green tech investing

The Increasing Appeal of Green Tech Investing

Call it what you like, but in the world of investing, green is the new black so to speak.

Yes, there is scientific consensus on climate change. We face a growing incidence and severity of natural disasters. Russia’s invasion of Ukraine has undoubtedly highlighted the strategic risks of US and European reliance on fossil fuels.

Green investors know that failing to embrace the ‘green’ economy risks our prosperity and progress. Fortunately, nations, non-profits, corporations, and consumers are committed to that.

Effectively combatting climate change demands substantial funding. This presents an opportunity for investors to contribute to our progress and profit from the development of a lucrative market in green tech.

With so many green tech investments, it’s hard to know where to start. We must consider an investment’s type, risks, taxes, and long-term effects. Researching and understanding the options will help you. It will enable you to make informed decisions. This will lead to successful green tech investments.

Green Investing Turns Mainstream

Investors increasingly prioritize green tech investing in the investment decision-making process. Many investors are now increasingly concerned with the long-term impacts of their investments. From 2018 to 2023, green sustainable investments tripled with a total of $248 billion.

Among the world’s largest institutional investors practicing sustainable green investing are Japan’s Government Pension Investment Fund (GPIF), the Norwegian Government Pension Fund Global, and the Dutch Pension Fund ABP. These funds recognize the long-term benefits of sustainable investing, such as improved shareholder value, reduced volatility, and better risk-adjusted returns.

Institutional investors now use environmental criteria in their investments. This shows a stronger commitment to sustainability. They know that green investing can drive social and environmental progress. It can also yield high financial returns.

Green Thinking Fuels Green Tech Investing

Though the economic impact of the pandemic was inarguably negative, the correlated environmental impacts influenced subsequent conversations – especially for investors.

By the end of 2023, 75% of investors reported a feeling of responsibility to better society through investing, with the environment playing a key role in that calculus. 88% of investors said the ’E’ in ESG is most important for allocations.

Green Investment Is Now a Necessity

This attitudinal trajectory is directly reflected in realized global green investment allocations. Investors’ remaining focus on sustainability during a major crisis suggests they view it as a necessity rather than a luxury good.

The 2015 Paris Agreement had 196 parties. They committed to “making finance flows consistent with a pathway to low greenhouse gas (GHG) emissions and climate-resilient development.” Investors and professionals primarily considered these parameters when assessing green allocations.

The Rise of Green Transition Finance

Sustainable finance and transition finance are typically analyzed separately. The former aims to fund already sustainable entities and efforts. The latter seeks to support the process of becoming sustainable.

Economic Pressure Gives Way to Sustainable Business Models

As economic pressures rise, so do environmental concerns. So, transition finance is now more important. In a few years, 80% of companies expect to increase environmentally sustainable spending.

Investor concerns have contributed to the rise of transition finance. Climate change impacts are expected to cost companies more than $38 trillion by 2050, making transition plans vital to a healthy bottom line.

Shareholder revolts at ExxonMobil and Chevron are pushing them to adopt a more sustainable model. Amazon and IKEA are major companies pushing the ocean shipping industry to adopt zero-carbon fuels for vessels by 2040.

Where the Green Trillions Are Flowing

Almost $2 trillion is invested in funds that are partly devoted to the environment globally, a three-fold increase since the first quarter of 2012. These funds are attracting $3 billion in investments a day, with more than $5 billion in green bonds and loans issued to fund green initiatives. Over the next decade, the two biggest US banks will commit $2.5 trillion to climate-related financing in different ways.

In continuation of a trend and a sharp increase from 2021, investments in decarbonizing energy surpassed $1 trillion for the first time in 2022. Moreover, investments increased to $1.8 trillion in 2023.

In 2023, there was also a record level of investment across nearly every green sector. This includes renewable energy, energy storage, electric transport, electric heat, carbon capture and storage (CCS), hydrogen, and sustainable materials. The huge allocations show a strong investor focus on green energy. They aim for a more sustainable and resilient future.

In 2023, $634 billion went to electrified transport. It surpassed renewable energy as the biggest green investment sector, up 36% from 2023 to 2024. This surge in investment shows a growing belief that people see electric vehicles as a smart, future-proof way to power the world.  But renewable energy trails close behind at $623 billion.

More Green Tech Investments Necessary for Progress

In 2023, climate-tech corporate finance totaled $84 billion. Investments in this category refer to new equity funds raised by companies in the climate-tech sector from public or private investors which in part explains why this figure has fallen for the past two years.

In spite of the impressive results from 2023, climate change investments remain woefully short. Experts argue that green investments must immediately triple if the world is to achieve ‘net-zero’ emissions by 2050.  BloombergNEF estimates we need to invest an annual average of $4.55 trillion globally by 2030 to stay on track.

Long-Term Green Investing Yields Long-Term Benefits

It is too early to know if green tech investments will prove profitable in the long run. Like every industry, there will be winners and losers. After all, for every Apple Computer in 1980, there were probably a hundred other start-up home computer companies that failed.

But a growing number of studies do show the payoff from focusing on long-term value and green investments to be substantial. Research from McKinsey Global Institute and FCLTGlobal showed that companies operating with such a long-term mindset made critical decisions like investing more in R&D, resulting in 47% higher revenue growth and faster-growing market caps.

Don’t Miss Out!

Present day extremes and climate devastation have fueled a gold rush in this once-niche market. The massive investment needed to reach net-zero emissions presents a chance for investors. They can lead in new green markets and profit from their innovations.

Microsoft President Brad Smith summed it up perfectly:

This is where the world is going. It’s where regulators are going. It’s where customers and investors are going.


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[Editors’ Note: To learn more about this and related topics, you may want to attend the following on-demand webinars (which you can listen to at your leisure, and each includes a comprehensive customer PowerPoint about the topic):

  1. Earning Green by Investing Green
  2. Ethical Issues In Real Estate-Based Bankruptcies
  3. Cannabis Law

This article was originally published on March 15, 2023. This article was most recently updated by the Financial Poise Editors.

©2025. DailyDACTM, LLC d/b/a/ Financial PoiseTM. This article is subject to the disclaimers found here.

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About Hajar Jouglaf

Hajar Jouglaf is an attorney with Much Shelist, P.C. where she is a corporate attorney who represents clients throughout the business lifecycle. She counsels both healthy and distressed businesses as they pursue new goals and overcome unexpected obstacles. Share this page:

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