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Biz of Law and Accounting 2019 - Your Niche Your Brand

Your Niche and Your Brand 2019

The greatest consumer brands in the world realize that branding is emotional, relational and must reinforce the brand promise through every touch and moment of engagement. Like consumer brands, practitioners have personal brands and brand promises whether or not they are being cultivated with intention or by happenstance. In this webinar, we discuss the competence and character traits that produce positive personal brands, how to develop a specific niche and channel for profile raising and how to elevate thought leadership for sustainable client attraction and business development.

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Webinar Faculty

Moderator:

Cristina Nolan
Cristina Nolan

Cristina Nolan, Director of Webinar Services at Financial Poise, earned her law degree in 1997. Cristina has worked in online education since 2004 and has significant experience in the design,… Read More

Panelists:

Alyssa Gelbard
Alyssa Gelbard

Alyssa Gelbard is the Founder and CEO of Point Road Group, a global personal branding firm that helps companies make powerful brand impressions through their people. Leading a talented team… Read More

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Linda Zappulla

Linda Zappulla, Founder and Senior Consultant, Workshops and the Work. Linda has more than 25 years of marketing experience, working in and leading every marketing discipline for highly regarded consumer… Read More

Russell Shapiro
Russell Shapiro

Russell Shapiro is a member of the firm’s Corporate & Securities Group, an area in which he has practiced for his entire career, focusing in particular on mergers and acquisitions.… Read More

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