Financial Poise

About Rhonda Ducote

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Rhonda Ducote

Rhonda Ducote, AIF® is currently President & CEO of Apriem. She has been with Apriem since 2000.

With over 30 years of experience in wealth management, Rhonda is a respected leader and expert in the financial advisor industry. As President and Principal of Apriem Advisors, she is known for crafting personalized financial strategies that focus on both outstanding results and exceptional customer service. Rhonda’s dedication to her clients goes beyond business, as she considers them an extended family, pouring her heart into ensuring their financial success.

Rhonda is also passionate about empowering women in finance. Through the creation of Women of Wisdom, she provides a platform for women to take control of their financial futures, helping to bridge the gender gap in financial literacy and boosting confidence in financial decision-making.

Rhonda’s husband, children, granddaughter and two pups are the driving forces for everything Rhonda does!

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Financial Poise Contributions

  • Using Your Assets for Good: Incorporating Charitable Giving Into Your Financial or Estate Plan Article published on June 19, 2026
  • Protecting Assets and Financial Empowerment in Divorce Article published on June 4, 2025
  • Sibling Squabbles: Fair Estate Distributions To Multiple Beneficiaries Article published on January 1, 2025
  • Sibling Squabbles: Fair Estate Distributions To Multiple Beneficiaries Article published on January 1, 2025
  • Just Because the Stock Market Panics Doesn’t Mean Investors Should, Too Article published on March 13, 2023
  • Women: It’s Time to Take Charge of Family Finances Article published on August 28, 2020
  • The $68 Trillion Great Wealth Transfer Is Coming: What Most Advisors are Missing Article published on May 1, 2020