About Sarah LaLiberte

With over 25 years in global technology marketing and sales enablement, Sarah LaLiberte is the owner of EchovaTech, founded in 2014 (formerly Mainspire). At EchovaTech, Sarah and her team provide expert consulting on go-to-market strategies, guiding companies through the complexities of launching products and services globally. Their services include market research, positioning, tailored marketing campaigns, product lifecycle management, and seamless integration across sales channels. By focusing on strategic planning and execution, Sarah ensures each launch meets and exceeds business objectives, driving growth and establishing a strong market presence. She excels in leading virtual teams, managing complex projects, and advancing industry standards. Sarah holds an MBA from UMass Lowell and a BS from Syracuse University’s Newhouse School. In her spare time, she manages her alpaca farm in the Lakes Region of New Hampshire.