Michael Olsen is Chief Marketing and Sales Officer with Signal Funding.
I am an entrepreneurial seasoned marketing professional with over 20 years experience and a proven track record of driving growth and enterprise value for start-up ventures to Fortune 500 companies, improving the operating and financial performance of P&Ls up to $75 million with marketing budgets up to $15 million.
I have held executive leadership and general management positions across multiple industries including specialty financial services, retail credit, automotive, media, tax services, and legal services. I have led strategy, marketing, product management, new product development, operations, data analytics, and client development functions for both B2C and B2B enterprises.
My deep expertise in direct response, data-driven analytical marketing, and digital marketing is a combination not often found in most marketers. I have a passion for and am adept at both the analytical and creative sides of marketing.
I have recruited, led, and mentored teams of talented professionals toward high levels of achievement. I am a relationship builder, can speak several languages; data analytics, sales, IT/systems, operations, and finance, and can effectively lead cross-functional teams to solve complex challenges.