Financial Poise

Greg Ansel

Greg Ansel

Greg Ansel joined Armanino in 2017 as a Partner in CFO Advisory Services and is in charge of the valuation practice. Greg Ansel previously founded Financial Strategies Consulting Group (FSCG), LLC in 1994. Greg specializes in providing valuation services and financial analysis to clients of all sizes and stages of development for diverse purposes. These services include business valuations, stock option pricing analyses, purchase price allocations, goodwill/impairment analyses as well as various transaction related services. He is particularly experienced with gift and estate, financial reporting and transaction valuations.

Greg has extensive experience valuing businesses in many industries including enterprise software, high technology, logistics, food services, entertainment, retail, life science and food processing entities. These engagements have been successfully completed for both financial reporting and tax purposes and have successfully withstood review from the IRS, SEC, audit and tax firms, attorneys, Venture Capitalists as well as attorneys and board members.

Greg earned B.A. in Economics from the University of California, Los Angeles and his M.B.A. in Finance from the University of Chicago. He earned his Accredited Senior Appraiser designation in business valuation as well as the Intangible Asset specialty designation from the American Society of Appraisers (ASA). Greg is currently a member of the ASA Business Valuation Committee, Chair of the ASA’s International Education sub-committee and is a former member of the ASA Board of Governors and Board of Examiners. He is a founding member of the Fair Value Forum and former Executive Committee member. Greg has taught numerous Business Valuation and Intangible Asset valuation courses as well as taught courses on Business Valuation and Mergers & Acquisitions as an adjunct professor in Golden Gate University’s MBA and Tax departments.

In his spare time, Greg likes to participate in and coach sports, travel, read mystery novels and cook. He is also active in numerous community and charity endeavors.

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