Financial Poise

Bob Zito

Bob Zito has more than 30 years’ experience as a brand communications and advertising and public relations executive in the sports, financial, pharmaceutical and entertainment industries. As the executive vice president of the New York Stock Exchange, Bob built the NYSE’s brand into one of the most respected in the world. He is best known for bringing television to the NYSE trading floor, and creating the daily “must-see” events of high-powered newsmakers ringing the opening and closing bells, creating global visibility for NYSE listed companies and member firms.
As Sony’s vice president of corporate communications, he helped rebrand the company as a global entertainment leader following Sony’s acquisitions of CBS Records and Columbia Pictures.

During his time as chief communications officer for Bristol-Myers Squibb he guided the successful ‘Together we can prevail’ brand campaign, which focused on the company’s mission to help patients prevail over serious diseases.

Bob serves as the Chairman of the Board for Pcubed, a global project and program management consultancy, and on the boards of the FDNY Foundation, Robert Wood Johnson University Hospital, and Cento Amici. He was also responsible for the New York Stock Exchange and Bristol-Myers Squibb Foundations. In 1998 he started the NYSE Fallen Heroes Fund, and in 1991, the Zito Family Scholarships at St. Peter’s Prep. He is a graduate of Fairfield University and completed the Advanced Management Program at Harvard University. A 1998 recipient of the Ellis Island Medal of Honor, Bob continues to be a guest lecturer at Rutgers University.

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