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Social Media for Business
The Communications Decency Act and the Rise of the Trolls
Section 230 of the Communications Decency Act protects internet companies from litigation of content posted by third parties. Should they have immunity?
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Online Marketing Orientation for Entrepreneurs: Part 3/3
Your company has decided which marketing tactics to use, now how do you use digital marketing analytics tools? Learn about google analytics and other tools.
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Online Marketing Orientation for Entrepreneurs: Part 2/3
In Part 2 of the series on online marketing, we explore social media marketing strategy, email marketing, pay per click and blogging as effective tactics.
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Online Marketing Orientation for Entrepreneurs: Part 1/3
Read this first of three articles on online marketing for entrepreneurs, and learn the importance of building a website and mastering SEO.
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Protecting Potential Business Sale Confidentiality
How Non-Disclosure Agreements and Precautions Can Save a Business Deal In the summer of 2014, French asset manager Vincent Le Stradic boarded the train from London to Paris. Deciding to work on the train, Le Stradic laid bare the details of a $15 billion deal in which the mobile provider Iliad would be taking over […]
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Developing a Branding Strategy for Your Startup or Small Business
Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]
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The “GD” GDPR: European Union Data Privacy and Protection Regime
The New Rules of Data Privacy and Protection You’ve probably heard the letters GDPR everywhere lately. “What do they mean and why do I have to care?” is probably your common response. This article seeks to provide you with an overview of the new data privacy and protection regime that will help you answer both […]
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Make Outreach Effective Fast: Learn How to Use Facebook Ads
Learn How to Use Facebook Ads to Keep Up with the Pace Chances are if you’re reading this, you may be one of the 50 million businesses maintaining a Facebook page. Businesses in all shapes and sizes have a Facebook presence, all the way from Starbucks (37,240,603 likes as of press time) to Harvard Business […]
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10,000 Reasons Why Your Business Needs to be on Twitter Right Now
I am taking a short-term diversion from the Food Revolution to discuss the best career tool and knowledge-sharing app available. The web has become a crucial tool for building one’s credibility as an expert, and yet most people are missing one of the most important knowledge-sharing networks on the web. I am talking about Twitter. […]
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Hey Business Owner, Are You Making these Common Social Media Marketing Mistakes?
Why Social Media Marketing? Originally seen as a fad, social media marketing is now an integral component of 21st century business. Is your business on board? You need to look no further than America’s most successful companies and social media itself for proof. According to research from University of Massachusetts Dartmouth, 97% of the Fortune 500 use […]
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