Social Media for Business Archives

Online Marketing Orientation for Entrepreneurs: Part 3/3

Tags: Branding, Strategy, Advertising & Promotions - By Scott Steer, Sales & Marketing, Social Media for Business, Start-Ups & Entrepreneurship, Technology,

Your company has decided which marketing tactics to use, now how do you use digital marketing analytics tools? Learn about google analytics and other tools.

Online Marketing Orientation for Entrepreneurs: Part 2/3

Tags: advertising, Branding, Strategy, Advertising & Promotions - By Scott Steer, Sales & Marketing, Social Media for Business,

In Part 2 of the series on online marketing, we explore social media marketing strategy, email marketing, pay per click and blogging as effective tactics.

Online Marketing Orientation for Entrepreneurs: Part 1/3

Tags: Branding, Strategy, Advertising & Promotions - By Scott Steer, Sales & Marketing, Social Media for Business,

Read this first of three articles on online marketing for entrepreneurs, and learn the importance of building a website and mastering SEO.

Protecting Potential Business Sale Confidentiality

Tags: Risk & Assurance, Sales & Marketing, Selling Your Business, Social Media for Business,

How Non-Disclosure Agreements and Precautions Can Save a Business Deal In the summer of 2014, French asset manager Vincent Le Stradic boarded the train from London to Paris. Deciding to work on the train, Le Stradic laid bare the details of a $15 billion deal in which the mobile provider Iliad would be taking over […]

Developing a Branding Strategy for Your Startup or Small Business

July 19, 2018
/ Columns
/ By Scott Steer

Tags: Branding, Strategy, Advertising & Promotions - By Scott Steer, Sales & Marketing, Social Media for Business, Start-Ups & Entrepreneurship,

Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]

The “GD” GDPR: European Union Data Privacy and Protection Regime

June 26, 2018
/ Columns
/ By Meghan Nugent

Tags: Data Privacy & Cyber Security, Social Media for Business,

The New Rules of Data Privacy and Protection You’ve probably heard the letters GDPR everywhere lately. “What do they mean and why do I have to care?” is probably your common response. This article seeks to provide you with an overview of the new data privacy and protection regime that will help you answer both […]

Make Outreach Effective Fast: Learn How to Use Facebook Ads

February 5, 2018
/ Executives & Business Owners
/ By Tina Powell

Tags: Business Management, Sales & Marketing, Small Business, Social Media for Business, Start-Ups & Entrepreneurship,

Learn How to Use Facebook Ads to Keep Up with the Pace Chances are if you’re reading this, you may be one of the 50 million businesses maintaining a Facebook page. Businesses in all shapes and sizes have a Facebook presence, all the way from Starbucks (37,240,603 likes as of press time) to Harvard Business […]

10,000 Reasons Why Your Business Needs to be on Twitter Right Now

October 2, 2017
/ Columns
/ By Tyler Mayoras

Tags: Business Planning, Sales & Marketing, Social Media for Business, The Better-For-You Food Revolution - By Tyler Mayoras,

I am taking a short-term diversion from the Food Revolution to discuss the best career tool and knowledge-sharing app available. The web has become a crucial tool for building one’s credibility as an expert, and yet most people are missing one of the most important knowledge-sharing networks on the web. I am talking about Twitter. […]

Hey Business Owner, Are You Making these Common Social Media Marketing Mistakes?

September 15, 2017
/ Investors
/ By Tina Powell

Tags: Business Management, Financial Management, Sales & Marketing, Self-Improvement, Small Business, Social Media for Business, Start-Ups & Entrepreneurship,

Why Social Media Marketing? Originally seen as a fad, social media marketing is now an integral component of 21st century business. Is your business on board? You need to look no further than America’s most successful companies and social media itself for proof. According to research from University of Massachusetts Dartmouth, 97% of the Fortune 500 use […]

The Rise (and Possible Fall) of Tech 2.0

June 10, 2016
/ Investors
/ By The Financial Poise Editors

Tags: Angel Investing, Investing, Personal Finance & Investment, Regulatory, Audit, and Compliance, Risk & Assurance, Sales & Marketing, Social Media for Business, Technology,

If this year’s first-quarter numbers are any indication of things to come, the tech industry is looking at a major slowing of VC (venture capital) investing in new startups. This trend started near the end of 2015, after investors began discovering that many of those tech startups were being overvalued. In an article published in […]