Financial Poise

Articles tagged: Social Media for Business

Twitter for Business

6 Twitter Best Practices to Grow Your Engagement

Position yourself as an industry expert by following these six Twitter best practices to boost engagement.

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A blurred facebook logo, symbolizing how to promote on facebook using facebook ads

How to Promote on Facebook Effectively Using Facebook Ads

Facebook is a powerful advertising tool that can reach over 1.7 billion daily active users. Learn how to promote on facebook and build an audience that will see your ads.

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Categories of customers and users arrayed on a colored wheel, representing lead generation tactics to grow your customer base

Ramp Up Your Client Base with 3 Simple Lead Generation Tactics

Are you still using outdated lead generation tactics to build your customer base? Use these three steps to identify potential clients and draw them in.

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cell phone with icons representing social media marketing

Hey Business Owner, Are You Using the Full Potential of Social Media Marketing?

Did you know that 91% of Fortune 500 companies use Twitter and 89% use Facebook? Don’t ignore the power of social media marketing.

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apple cell phone with social media icons illustrating Communications Decency Act

The Communications Decency Act and the Rise of the Trolls 

Section 230 of the Communications Decency Act protects internet companies from litigation of content posted by third parties. Should they have immunity?

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Online Marketing 101

Online Marketing Orientation for Entrepreneurs: Part 3/3

Your company has decided which marketing tactics to use, now how do you use digital marketing analytics tools? Learn about google analytics and other tools.

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Online Marketing

Online Marketing Orientation for Entrepreneurs: Part 2/3

In Part 2 of the series on online marketing, we explore social media marketing strategy, email marketing, pay per click and blogging as effective tactics.

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Online Marketing for Entrepreneurs

Online Marketing Orientation for Entrepreneurs: Part 1/3

Read this first of three articles on online marketing for entrepreneurs, and learn the importance of building a website and mastering SEO.

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business sale confidentiality

Protecting Potential Business Sale Confidentiality

How Non-Disclosure Agreements and Precautions Can Save a Business Deal In the summer of 2014, French asset manager Vincent Le Stradic boarded the train from London to Paris. Deciding to work on the train, Le Stradic laid bare the details of a $15 billion deal in which the mobile provider Iliad would be taking over T-Mobile. Unbeknownst […]

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developing a branding strategy

Developing a Branding Strategy for Your Startup or Small Business

Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]

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