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Social Media for Business
Online Marketing Orientation for Entrepreneurs: Part 2/3
Social Media, Blogging and Targeted Online Marketing for Beginners [Editor’s Note: This is the second part of a three-part series by Joshua Lyons about online marketing. Read his previous article, “Online Marketing Orientation for Entrepreneurs: Part 1.”] Social Media Marketing Strategy Social media is one of the most frequently implemented tactics for entrepreneurs. Social media […]
Online Marketing Orientation for Entrepreneurs: Part 1/3
Budgeting, Website Building and SEO Analysis There are dozens, or possibly hundreds, of tactics that can be implemented for online marketing. Tactics can include social media, email, paid ads on Google, search engine optimization (SEO) and more. But where should an entrepreneur start with his or her online marketing? What are the most important tactics […]
Protecting Potential Business Sale Confidentiality
How Non-Disclosure Agreements and Precautions Can Save a Business Deal In the summer of 2014, French asset manager Vincent Le Stradic boarded the train from London to Paris. Deciding to work on the train, Le Stradic laid bare the details of a $15 billion deal in which the mobile provider Iliad would be taking over […]
Developing a Branding Strategy for Your Startup or Small Business
Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]
The “GD” GDPR: European Union Data Privacy and Protection Regime
The New Rules of Data Privacy and Protection You’ve probably heard the letters GDPR everywhere lately. “What do they mean and why do I have to care?” is probably your common response. This article seeks to provide you with an overview of the new data privacy and protection regime that will help you answer both […]
Make Outreach Effective Fast: Learn How to Use Facebook Ads
Learn How to Use Facebook Ads to Keep Up with the Pace Chances are if you’re reading this, you may be one of the 50 million businesses maintaining a Facebook page. Businesses in all shapes and sizes have a Facebook presence, all the way from Starbucks (37,240,603 likes as of press time) to Harvard Business […]
10,000 Reasons Why Your Business Needs to be on Twitter Right Now
I am taking a short-term diversion from the Food Revolution to discuss the best career tool and knowledge-sharing app available. The web has become a crucial tool for building one’s credibility as an expert, and yet most people are missing one of the most important knowledge-sharing networks on the web. I am talking about Twitter. […]
Hey Business Owner, Are You Making these Common Social Media Marketing Mistakes?
Why Social Media Marketing? Originally seen as a fad, social media marketing is now an integral component of 21st century business. Is your business on board? You need to look no further than America’s most successful companies and social media itself for proof. According to research from University of Massachusetts Dartmouth, 97% of the Fortune 500 use […]
Understanding WeChat, the App That’s Taken China by Storm
WeChat is a jack-of-all-trades app that can send messages, let you play games, pay your utility bills and schedule doctor’s appointments. But it can also flood your phones with updates that will leave you feeling overwhelmed.
The Rise (and Possible Fall) of Tech 2.0
If this year’s first-quarter numbers are any indication of things to come, the tech industry is looking at a major slowing of VC (venture capital) investing in new startups. This trend started near the end of 2015, after investors began discovering that many of those tech startups were being overvalued. In an article published in […]
