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Sales & Marketing

marketing team

Get the Most out of Your Marketing Team, Agency or Consultant

Here’s How to Optimize Your Marketing Team One of the most important jobs for any leader is to marshal their resources to optimize performance. Whether those resources include budgets, employees, outside consultants or even your own time – knowing how to get the most out of them can be a challenge. Given that different people […]


business to business sales and marketing

Overcoming Common Business to Business Sales and Marketing Challenges

Show Business to Business Sales and Marketing Who’s Boss Businesses that focus on selling products and services to other businesses are very similar to those that sell to consumers. The differences between the two lie in their sales and marketing activities. In business to business sales and marketing, lead generation, targeting buyers, and the sales […]


consumer sales and marketing challenges

Overcoming the Biggest Consumer Sales and Marketing Challenges

Consumer Sales and Marketing Challenges That May Challenge You Too Consumer-focused businesses have three key challenges: Understanding what the customer/market wants Targeting the right segments Differentiating what they offer from what their competitors offer In all my years creating marketing plans, these challenges continue to pop up the most frequently. And the product, service, size […]


customer centric

Increase Sales and Profits by Becoming Customer Centric

Customer Centric Means It’s Not All About You Customer centric: a fancy phrase for a very basic concept. It means focusing on what your customers want and need. Yet for such a basic concept, it amazes me how many companies fail to understand their customers. Sadly, I also know too many companies whose customer experience […]


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