Financial Poise

6 Tips for Building a Better Marketing Team

June 2, 2025
/ Business Culture • Business Owners & Executives
/ By Scott Steer

Tags: Business Leadership, Business Management, Communication, HR, Sales & Marketing,

Want to build a high-performing marketing team? Learn how to set measurable goals, align sales and marketing, give clear direction, and motivate your team for success.

The Best Strategy To Utilize CRM Software and Retain Your Customers

Tags: Business Operations, Business Strategy, Sales & Marketing, Small Business, Technology,

Go beyond simple data. Choose the right customer relationship management (CRM) tool and build stronger relationships with your clients.

Strategic Product Pricing: A Lesson from Pumpkin Spice Latte

November 25, 2024
/ Business Owners & Executives • Commentary
/ By The Financial Poise Editors

Tags: Business Strategy, Culture, Marketing, Sales & Marketing, Small Business,

The success of Starbucks’ Pumpkin Spice Latte holds valuable lessons on strategic product pricing that are relevant for many businesses.

Four Reasons Effective Marketing Strategies Require Patience

Tags: Business Management, Business Planning, Sales & Marketing, Small Business, Start-Ups & Entrepreneurship,

When you have the right ingredients: a valuable service or product, a solid team, and a well-crafted marketing strategy, there can be a strong desire to ‘jump-start’ further success. Adjusting […]

Online Marketing Orientation for Entrepreneurs: Part 3/3

Tags: Sales & Marketing, Start-Ups & Entrepreneurship, Technology,

In Part 3 of the series on online marketing, we explore how to use digital marketing analytics including website traffic, acquisitions, and call tracking and to effectively measure online performance.

Online Marketing Orientation for Entrepreneurs: Part 1/3

January 26, 2022
/ Business Owners & Executives
/ By Joshua Lyons

Tags: Sales & Marketing,

What are the best methods for marketing online? Read the first article of the series on online marketing for entrepreneurs and learn the importance of building a website and mastering SEO.

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

January 11, 2022
/ Business Owners & Executives
/ By Scott Steer

Tags: Business Management, Business Planning, Sales & Marketing, Small Business,

Does marketing strategy improve your business? Targeted sales and marketing activities will allow your business to grow and show off its strong suites. Remember, a customer-centric mindset goes a long way when it comes to marketing your business’s specializations.

Tips for Self-Promotion at Work for the Leader Who Wants to be Noticed

Tags: Business Leadership, Sales & Marketing, Self-Improvement,

Good leaders don’t reward shameless self-promotion—or dutiful silence. Learning how to be a leader is the best route for self-promotion at work.

Articles tagged: Sales & Marketing