Financial Poise

Articles tagged: Sales & Marketing

Broken Glass

Four Reasons Effective Marketing Strategies Require Patience

When Mark Zuckerberg told the world that his motto was “move fast and break things”, the world listened. In fairness, Facebook was on a meteoric rise, and those hoping to […]

Read More

Branding Lessons from a Pink Box

It started as a way to cut costs. It became iconic imagery. Can you say the same of your business choices?

Read More
sales strategy

Marketing Tactics Begin with Sales Strategy

Before you implement sales tactics, you need to have a sales strategy. Do you know your company’s strengths and weaknesses? Do you know your audience?

Read More
Online Marketing 101

Online Marketing Orientation for Entrepreneurs: Part 3/3

In Part 3 of the series on online marketing, we explore how to use digital marketing analytics including website traffic, acquisitions, and call tracking and to effectively measure online performance.

Read More
cell phone with icons representing social media marketing

Hey Business Owner, Are You Using the Full Potential of Social Media Marketing?

Did you know that 91% of Fortune 500 companies use Twitter and 89% use Facebook? More and more business owners are turning to social media marketing to stand out in the market. So, are you using social to its full potential?

Read More
Online Marketing Orientation for Entrepreneurs: Part 2

Online Marketing Orientation for Entrepreneurs: Part 2/3

In Part 2 of the series on online marketing, we explore social media marketing strategy, email marketing, pay-per-click, and blogging as effective tactics.

Read More
Online Marketing for Entrepreneurs

Online Marketing Orientation for Entrepreneurs: Part 1/3

What are the best methods for marketing online? Read the first article of the series on online marketing for entrepreneurs and learn the importance of building a website and mastering SEO.

Read More
targeted sales and marketing activities should drive your company's business growth

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

Does marketing strategy improve your business? Targeted sales and marketing activities will allow your business to grow and show off its strong suites. Remember, a customer-centric mindset goes a long way when it comes to marketing your business’s specializations.

Read More
Branding

7 Steps for Building a Brand Strategy for Your Small Business

For the best brand strategy, you must build a strong brand identity, position your product and meet expectations to improve perception.

Read More
Marketing Challenges

How to Overcome the Biggest Sales and Marketing Challenges and Brew Up Your Brand

Who is your niche and what do they want? Go beyond product and differentiate your brand by addressing these sales and marketing challenges.

Read More
>