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Articles tagged: Sales & Marketing

Broken Glass

Four Reasons Effective Marketing Strategies Require Patience

When Mark Zuckerberg told the world that his motto was “move fast and break things”, the world listened. In fairness, Facebook was on a meteoric rise, and those hoping to […]

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Branding Lessons from a Pink Box

It started as a way to cut costs. It became iconic imagery. Can you say the same of your business choices?

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sales strategy

Marketing Tactics Begin with Sales Strategy

Before you implement sales tactics, you need to have a sales strategy. Do you know your company’s strengths and weaknesses? Do you know your audience?

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Online Marketing 101

Online Marketing Orientation for Entrepreneurs: Part 3/3

In Part 3 of the series on online marketing, we explore how to use digital marketing analytics including website traffic, acquisitions, and call tracking and to effectively measure online performance.

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cell phone with icons representing social media marketing

Hey Business Owner, Are You Using the Full Potential of Social Media Marketing?

Did you know that 91% of Fortune 500 companies use Twitter and 89% use Facebook? More and more business owners are turning to social media marketing to stand out in the market. So, are you using social to its full potential?

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Online Marketing for Entrepreneurs

Online Marketing Orientation for Entrepreneurs: Part 1/3

What are the best methods for marketing online? Read the first article of the series on online marketing for entrepreneurs and learn the importance of building a website and mastering SEO.

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targeted sales and marketing activities should drive your company's business growth

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

Does marketing strategy improve your business? Targeted sales and marketing activities will allow your business to grow and show off its strong suites. Remember, a customer-centric mindset goes a long way when it comes to marketing your business’s specializations.

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Business-Customer Relationship

The Best Strategy to Utilize CRM Software and Retain Your Customers

Go beyond simple data. Choose the right customer relationship management (CRM) tool and build stronger relationships with your clients.

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businesspeople talking, representing shameless self=promotion at work

Tips for Self-Promotion at Work for the Leader Who Wants to be Noticed

Good leaders don’t reward shameless self-promotion—or dutiful silence. Learning how to be a leader is the best route for self-promotion at work.

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