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Articles tagged: Sales & Marketing

Branding

7 Steps for Building a Brand Strategy for Your Small Business

For the best brand strategy, you must build a strong brand identity, position your product and meet expectations to improve perception.

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Marketing Challenges

How to Overcome the Biggest Sales and Marketing Challenges and Brew Up Your Brand

Who is your niche and what do they want? Go beyond product and differentiate your brand by addressing these sales and marketing challenges.

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Business-Customer Relationship

The Best Strategy to Utilize CRM Software and Retain Your Customers

Go beyond simple data. Choose the right customer relationship management (CRM) tool and build stronger relationships with your clients.

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Customer-Centric Business

How to Grow Your Sales By Being More Customer-Centric

Companies with a customer-centric approach are 60% more profitable. Implement these strategies to retain customers and grow sales.

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B2B Marketing and Sales

The B2B Marketing Strategies You Need to Succeed In a Digital Age

Business to business (B2B) marketing and sales must be specialized, but these B2B marketing strategies will help keep you ahead of the curve.

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Twitter for Business

6 Twitter Best Practices to Grow Your Engagement

Position yourself as an industry expert by following these six Twitter best practices to boost engagement.

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group of people sit with laptops at a conference table, representing a better marketing team in action

6 Tips for Building a Better Marketing Team

To get the most from your marketing team or consultants, you must act as a leader. Follow these tips to get a better marketing team & reach your objectives.

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A blurred facebook logo, symbolizing how to promote on facebook using facebook ads

How to Promote on Facebook Effectively Using Facebook Ads

Facebook is a powerful advertising tool that can reach over 1.7 billion daily active users. Learn how to promote on facebook and build an audience that will see your ads.

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businesspeople talking, representing shameless self=promotion at work

Tips for Self-Promotion at Work for the Leader Who Wants to be Noticed

Good leaders don’t reward shameless self-promotion—or dutiful silence. Learning how to be a leader is the best route for self-promotion at work.

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Categories of customers and users arrayed on a colored wheel, representing lead generation tactics to grow your customer base

Ramp Up Your Client Base with 3 Simple Lead Generation Tactics

Are you still using outdated lead generation tactics to build your customer base? Use these three steps to identify potential clients and draw them in.

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