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Branding, Strategy, Advertising & Promotions – By Scott Steer

A Financial Poise column dedicated to helping companies optimize their sales and marketing activities to drive growth.

sales strategy

All Marketing Tactics Begin with Sales Strategy

Before you implement sales tactics, you need to have a sales strategy. Do you know your company’s strengths and weaknesses? Do you know your audience?

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Online Marketing 101

Online Marketing Orientation for Entrepreneurs: Part 3/3

Your company has decided which marketing tactics to use, now how do you use digital marketing analytics tools? Learn about google analytics and other tools.

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Online Marketing

Online Marketing Orientation for Entrepreneurs: Part 2/3

In Part 2 of the series on online marketing, we explore social media marketing strategy, email marketing, pay per click and blogging as effective tactics.

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Online Marketing for Entrepreneurs

Online Marketing Orientation for Entrepreneurs: Part 1/3

Read this first of three articles on online marketing for entrepreneurs, and learn the importance of building a website and mastering SEO.

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marketing team

Get the Most out of Your Marketing Team, Agency or Consultant

Here’s How to Optimize Your Marketing Team One of the most important jobs for any leader is to marshal their resources to optimize performance. Whether those resources include budgets, employees, outside consultants or even your own time – knowing how to get the most out of them can be a challenge. Given that different people […]

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customer relationship management

Customer Relationship Management is the Key to Retaining Customers

Let’s Make this (Customer) Relationship Work The customer relationship is one of the most important relationships a business will have. As companies grow, expanding their customer base, their sales and marketing activities can become vastly more complicated. Companies that have more than ten customers and two employees probably need some way to manage those customer […]

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consumer sales and marketing challenges

Overcoming the Biggest Consumer Sales and Marketing Challenges

Consumer Sales and Marketing Challenges That May Challenge You Too Consumer-focused businesses have three key challenges: Understanding what the customer/market wants Targeting the right segments Differentiating what they offer from what their competitors offer In all my years creating marketing plans, these challenges continue to pop up the most frequently. And the product, service, size […]

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developing a branding strategy

Developing a Branding Strategy for Your Startup or Small Business

Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]

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customer centric

Increase Sales and Profits by Becoming Customer Centric

Customer Centric Means It’s Not All About You Customer centric: a fancy phrase for a very basic concept. It means focusing on what your customers want and need. Yet for such a basic concept, it amazes me how many companies fail to understand their customers. Sadly, I also know too many companies whose customer experience […]

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sales and marketing activities

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

Use Specific Sales and Marketing Activities for Specific Purposes Hi and welcome to my first article for Financial Poise! Let’s jump right in. Supposedly, the days of “I know half of my marketing budget is wasted, but I just don’t know which half” are long gone. But many businesses, especially those with less than 500 […]

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