Financial Poise
  • Home »

Valuing Your Brand and Other “Soft” Assets

A company’s name, logo and other intangible assets have no intrinsic value. Yet, such intellectual property (IP) rights are increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.

Download the PowerPoint Slides (PDF)

Get on-demand access to this webinar for only $29.99!

How to Purchase:

  1. Start by playing the video above to watch a 10 minute preview of the webinar.
  2. If you’d like to purchase before the preview ends, simply click to the middle of the webinar and you’ll be prompted to pay.
  3. Click “Buy Now” and complete your purchase through Stripe’s secure checkout page.

Webinar Faculty

Moderator:

John Levitske
John Levitske

John Levitske, CPA/ABV/CFF/CGMA, ASA, CFA, MCFLC, CIRA, MBA, JD is a Partner with HKA Global, LLC. He is an experienced senior advisor to companies, legal counsel, executives, and investors regarding… Read More

Panelists:

John Fenn
John Fenn

John Fenn is Senior Managing Director at Hilco Valuation Services, focused on business valuation. Corporate credit specialist with extensive experience in the debt capital markets, both sell side and buy… Read More

Nene Glenn Gianfala
Nene Glenn Gianfala

Ms. Gianfala is a Vice President of the Valuation Advisory group of Chaffe & Associates, Inc. She is a Certified Public Accountant (CPA), Accredited in Business Valuations (ABV), Certified in… Read More

Richard Claywell
Richard Claywell

Richard is a practicing Certified Public Accountant, and holds the additional designations of Accredited in Business Valuation, Accredited Senior Appraiser, Certified Business Appraiser, International Certified Valuation Specialist, Certified Valuation Analyst,… Read More

>