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Choosing, Building, & Protecting Your Brand

Trade secrets are a more important form of an intellectual property asset than ever.

Congress recently passed the Defend Trade Secrets Act of 2016, which created new federal laws that allow an owner of a trade secret to sue in federal court when its trade secrets have been misappropriated. And as technology continues to exponentially progress in the digital age of the 21st Century, the need for businesses to protect and limit access to valuable and confidential trade secret information continues to rise. The progress in technology and expansion of information also promotes means for monetizing and leveraging trade secrets.

How do you identify your trade secrets, protect them, and leverage them? These are the questions this cutting-edge webinar discusses and seeks to answer.

Download the PowerPoint Slides (PDF)

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Webinar Faculty


Dina Blikshteyn
Dina Blikshteyn

Dina Blikshteyn is partner at the Intellectual Property Practice Group in the New York office of Haynes and Boone. Dina’s practice focuses on post grant proceedings before the U.S. Patent… Read More


Darren Spielman
Darren Spielman

Darren Spielman is a Partner of The Concept Law Group, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name… Read More

Mark Bloom
Mark Bloom

Mark is an internationally recognized Patent Attorney, transactionalist, and general business professional specializing in facilitating the strategic use of IP assets in business activities. He is the Director of Contracts… Read More

Sanjay Prasad
Sanjay Prasad

Sanjay has practiced at the forefront of technology and intellectual property for over twenty years. He is experienced in all business and legal aspects of intellectual property from developing IP… Read More