With the new year finally here, it is pretty much accepted as canon that weight loss resolutions must be made. That makes investing in weight loss companies a potentially lucrative resolution in and of itself. In fact, over 30% of Americans make a weight-related resolutions every time another year rolls around. With free gym membership incentives, free trials from food service companies, free supplements samples, free tracker apps and gear and other, free weight loss-related products, the surge of new health-oriented consumers each January/February may mean a surge in stock prices as well.
…more than 50 million Americans are currently on a diet of some kind.
Lauren Gordon from TheDailyMeal.com notes that more than 50 million Americans are currently on a diet of some kind. If you haven’t yet considered investing in weight loss companies, there are plenty available to choose from. While they each experience the ebbs and flows of the market, there is no doubt that the wellness industry is booming.
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Between household names like Jenny Craig, Weight Watchers and Nutrisystem, South Beach and Atkins, among so many others, there are also plenty of options such as food delivery companies Seamless and Blue Apron and free services like MyFitnessPal and other apps for consumers to use- each looking for investors to take a bite.
Not convinced? Check this out, from The NY Post:
“Oprah may be slimming down, but her wallet’s getting fatter — a lot fatter. The media mogul has seen her investment in Weight Watchers soar 617 percent over the past 25 months — as her efforts as a pitchwoman for the weight loss company has attracted an uptick in subscribers…The gain pushed Weight Watchers’ 2017 gain to about 300 percent, to $49.00 a share.”
Yes, it makes sense for Oprah, who has publicly struggled with her weight to be an investor in the company that has helped her find long-term success, but she’s not alone. Plenty of celebrities have thrown their (literal) weight behind various weight loss products and plans, publicly facing their own issues. Do those tactics really make a company worth paying attention to for an investor?
Reports Fortune, “Janus Capital Group, a Denver-based investment firm managing $191.3 billion in assets, launched four new exchange-traded funds (ETFs) filled with weight loss and health-related stocks. There is the Obesity ETF, which comes with the tagline “Invest in the Battle Against Obesity” and the ticker symbol “SLIM.” Then there is Janus’ Health and Fitness ETF, with the ticker “FITS,” whose motto implores investors to “Invest in our Passion for Fitness.”
With holdings like Novo Nordisk, Nike and Whole Foods, Janus has found success in niche-stocks centered around health and wellness. Could investing in weight loss companies (through ETFs or your own portfolio) be the new trend for finding the perfect balance of health and wealth?
You may also be interested in “ How to Invest and Live with Intent: Plant-Based Diets and a Cleaner Climate”
InvestSnips has a breakdown of publicly traded companies, but if a company exists and operates outside the NYSE – as many of them do – it’s a little harder to pin down exactly what’s making them successful in terms of investing, allocation, growth, valuation, forecasting and the cause and effect of various conditions on their success. Talk to a financial advisor to see what’s going on in the weight loss/wellness/health industries and do your homework before deciding. The good news is, being in peak physical condition isn’t a factor for success in this type of investment.
If investing in weight loss companies feels like the way to go, the new year is the best time, statistically speaking.
If investing in weight loss companies feels like the way to go, the new year is the best time, statistically speaking, although almost any time of year isn’t “bad” per se, thanks to bathing suit season, holiday emotional fluctuations, spring break and the like. With the American obesity epidemic in a consistently upward trend, solutions to a healthier/longer/better life are endlessly sought and companies are eager to be part of finding them.
If you are what you eat, as the saying goes, then perhaps it is even more true, in terms of investing in weight loss companies, to put your money where your mouth is.
Alicia Purdy was born to worship. She is a writer and worship leader ministering at City Harvest Family Church in Albany, N.Y. Her passion is to support and grow the Kingdom of God through the gifts He has given her. She has been given inspiration and passion on the subject of worship and wrote "The…
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