Nuts & Bolts of Trademarks
Series: INTELLECTUAL PROPERTY 2018 - 101
A trademark—whether a word, slogan, design, color, color combination, overall look or feel of an item or its packaging, or even a sound —enables customers to identify the source of goods or services. As such, companies should understand the benefits and pitfalls associated with U.S. trademark laws if they ever hope to develop a successful brand.
This webinar discusses how trademarks are created and maintained, various methods of trademark protection, rights conferred by trademark registration, and steps for enforcing trademarks in the U.S. in the brick-and-mortar marketplace and online.
Principal Audience: Attorneys and Advisors, Business Owners and Executives, Investors
Partner: ChamberWise, West LegalEdcenter
Kristin Garris, Counsel at Tannenbaum Helpern Syracuse & Hirschtritt LLP ...