Choosing, Building & Protecting Your Brand (Series: INTELLECTUAL PROPERTY ISSUES FOR THE NEWISH BUSINESS)
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A business’s brands define it in the market and allow consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that business are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand.
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