Choosing & Protecting Your Brand
Series: INTELLECTUAL PROPERTY 201 2016 A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that business are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand. Principal Audience: Attorneys and Advisors, Business Owners and Executives Partner: West LegalEdcenter
Slides for this webinar, and all Financial Poise webinars, are free to view. The reader is cautioned, however, that the true value of Financial Poise webinars is the conversation, not the slides. All slides are copyrighted and may not be reproduced without written permission from Financial Poise.