Choosing & Protecting Your Brand
Series: INTELLECTUAL PROPERTY 201 2016
A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that business are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand.
Principal Audience: Attorneys and Advisors, Business Owners and Executives
Partner: West LegalEdcenter
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