Valuing Your Brand and Other “Soft” Assets
Series: VALUATION 2016
You can view the accompanying slides for free by clicking the “On Demand” button below.
Intangible is defined as something “that represents value but has either no intrinsic value or no material being.” The fact that intangible assets are lacking in intrinsic value or material being makes it difficult to pinpoint their value, yet such assets often play an important role in the value of a business. This Financial Poise webinar will help attendees understand how experts go about valuing intangible assets; it covers proper valuation methodologies and explains how to access and use market data sources.
To view this webinar for CLE/CPE credit, click here.
Principal Audience: Attorneys and Advisors
Partner: West LegalEdcenter
Gary Frantzen leads Alvarez & Marsal's Valuation Services practice in ...