Financial Poise Webinars
Practical and entertaining education for business owners and executives, Accredited Investors, and their legal and financial advisors.

Valuing Your Brand and Other “Soft” Assets

Series: VALUATION 2018

Valuing Your Brand and its Soft Assets

Intellectual property (IP) rights are an increasingly important component of a business’s value. Although a company’s name, logo, and other intangible assets have no intrinsic value, companies with extensive IP portfolios may have most of their worth tied up in such “soft” assets. Other critical soft assets include trademarks, copyrights, and trade secrets. This webinar explores how experts place value on these critical, intangible assets.

Principal Audience: Attorneys and Advisors, Business Owners and Executives, Investors

Partner: ChamberWise, West LegalEdcenter

Meet the Panel:

Gary Frantzen

Gary Frantzen leads Alvarez & Marsal's Valuation Services practice in ...

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Kathryn Nadro

Kathryn (“Katie”) Nadro advises clients on a diverse array of ...

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Richard Claywell

Richard is a practicing Certified Public Accountant, and holds the ...

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