SEO/Social Media & Other PR 101
Series: ADVISING THE START-UP 2016
How does a young company build its brand and create buzz? Marketing and public relations in the twenty-first century almost certainly must include building a social media presence and understanding the ins and outs of SEO (search engine optimization). But marketing doesn’t end there. Developing an approach is very much a matter of understanding a startup’s target audience—and accordingly, a strategic marketing and PR plan is a necessity. However, and importantly, marketing and PR are often quicksand for the new business. While creativity is invited into the process, it is important to create a marketing budget and live within its parameters. Planning ahead will guard against wasted time and money, two assets in short supply for most startups. This webinar provides the entrepreneur and his or her advisors with an overview of some of basic marketing strategy for startups.
Principal Audience: Attorneys and Advisors, Business Owners and Executives
Partner: ChamberWise, West LegalEdcenter
Eric creates and manages social media for luxury hospitality brands, with ...