Financial Poise Webinars
Practical and entertaining education for business owners and executives, Accredited Investors, and their legal and financial advisors.

SEO/Social Media & Other PR 101


How does a young company build its brand and create buzz?  Marketing and public relations in the twenty-first century almost certainly must include building a social media presence and understanding the ins and outs of SEO (search engine optimization).  But marketing doesn’t end there.  Developing an approach is very much a matter of understanding a startup’s target audience—and accordingly, a strategic marketing and PR plan is a necessity.  However, and importantly, marketing and PR are often quicksand for the new business.  While creativity is invited into the process, it is important to create a marketing budget and live within its parameters.  Planning ahead will guard against wasted time and money, two assets in short supply for most startups.  This webinar provides the entrepreneur and his or her advisors with an overview of some of basic marketing strategy for startups.             

Principal Audience: Attorneys and Advisors, Business Owners and Executives

Partner: ChamberWise, West LegalEdcenter

Meet the Panel:

Eric Ziegenhagen

Eric creates and manages social media for luxury hospitality brands, with ...

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Josh Inglis

Josh Inglis is the founder and principal of Propllr, a ...

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Joy Schoffler

Joy is an award winning global brand strategist to business, ...

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Michael Brandess

Michael A. Brandess, an attorney at Sugar Felsenthal Grais & Helsinger ...

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