Your Niche and Your Brand
Series: THE BUSINESS OF LAW & ACCOUNTING- MAKING MONEY AS A PROFESSIONAL SERVICE PROVIDER
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To view this webinar for CLE/CPE credit, click here.
The greatest consumer brands in the world realize that branding is emotional, relational and must reinforce the brand promise through every touch and moment of engagement. Like consumer brands, practitioners have personal brands and brand promises whether or not they are being cultivated with intention or by happenstance. In this webinar, we discuss the competence and character traits that produce positive personal brands, how to develop a specific niche and channel for profile raising and how to elevate thought leadership for sustainable client attraction and business development.
Principal Audience: Attorneys and Advisors, Business Owners and Executives, Investors
Partner: ChamberWise, West LegalEdcenter
Jennifer Johnson Scalzi is the Founder of J. Johnson Executive Search ...