Valuing Your Brand and Other “Soft” Assets
Series: VALUATION IN CORPORATE TRANSACTIONS
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A company’s name, logo and other intangible assets have no intrinsic value. Yet, such intellectual property (IP) rights are increasingly important. Other examples of such “soft” assets include trademarks, copyrights, and trade secrets. This webinar will help attendees understand how experts go about valuing such intangible assets.
Principal Audience: Attorneys and Advisors, Business Owners and Executives, Investors
Partner: ChamberWise, West LegalEdcenter
Catherine McGivney is a principal of Roberts McGivney Zagotta LLC. ...