Choosing, Building & Protecting Your Brand
Series: INTELLECTUAL PROPERTY BOOT CAMP 2019
A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand, and later protecting that brand.
This webinar is delivered in Plain English, understandable to you even if you are not Intellectual Property Law Specialist. It brings you into an engaging, even sometimes humorous, conversation designed to entertain as it teaches. And, it is specifically designed to be viewed as a stand-alone webinar, meaning that you do not have to view the other webinars in the series to get a lot out of it.
Principal Audience: Attorneys and Advisors, Business Owners and Executives, Investors
Partner: ChamberWise, Financial Poise, West LegalEdcenter
Meet the Panel:
Mr. Goryunov is an experienced trial lawyer that represents clients ...