Financial Poise Webinars
Practical and entertaining education for business owners and executives, Accredited Investors, and their legal and financial advisors.
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Joy Schoffler

Joy Schoffler serves as Chief Strategy Officer for Casoro Capital, a private equity and family office focused on creating real estate partnership opportunities that are suitable, attractive, and efficient for high-net-worth individuals, family offices, and institutions.

Within Casoro, Joy manages the development and execution of their non-traded multifamily income REIT, Upside Avenue. Upside co-invests alongside their family office, SMAs, and high net worth investors in multifamily investments with highly vetted sponsors throughout the U.S.

Joy currently sits on the advisory board of the SXSW Accelerator, AARP’s FinTech Accelerator, and the FinTech Professionals Association. Additionally, Joy spent four years on the board of CFIRA working with the SEC and FINRA on JOBS Act implementation, which enabled online investing as we know it today.

Prior to joining Casoro, Joy founded Leverage PR, a public relations firm serving clients in financial services, technology, and real estate—where she played a pivotal role creating the strategy which helped businesses, foreign economic ministries and brands like SXSW achieve strategic objectives through business and communication advisory. After seven years, Leverage PR was acquired by NY based Caliber Corporate Advisers, a strategic marketing communications firm.

A former director of acquisitions and long-time investor of The PPA Group (Casoro’s parent company), Joy helped acquire more than $250 million in real estate, helping the company to make Inc. magazine’s “Inc. 5000” list of fastest growing private firms two years in a row.

Joy has spoken throughout the globe on financial technology and is a regular media contributor; she was the recipient of the Stiletto Woman in Business “Entrepreneur of the Year,” Women Communicators of Austin’s “Outstanding Austin Communicator,” and the 2016 Austin Under 40 award. Joy served as a finance and public affairs officer in the Army Reserves and Texas State Guard.


Webinar Participation:


Investing in Real Estate through Equity Crowdfunding

Series: REAL ESTATE INVESTING MADE SIMPLE 2018

Premiere Date: 06/11/2018 2:00pm


SEO/Social Media & Other PR 101

Series: ADVISING THE START-UP 2016

Premiere Date: 04/27/2016 2:00pm