Eric creates and manages social media for luxury hospitality brands, with a unique combination of brand strategy, service, prospecting, engagement, publicity, and nuanced writing and photography.
In 2011, 2012, and 2014, the top-rated U.S. hotel awarded by TripAdvisor and Travel + Leisure was a hotel I represented and embodied online. During these years, these hotels were also awarded top awards by Conde Nast Traveller, Wallpaper, Robb Report, Forbes, and other publications.
Being the “digital voice” for these world-class luxury hotels meant embodying their extraordinary service, design, and experience on a daily basis. Cultivating a community among the
hotels’ prospective and return guests directly led to the ability to organize and “get out the vote” from the hotels’ loyal guests and brand champions.
Social media strategy and content for brands of distinct quality and accomplishment.
Strategic implementation of customer service, marketing initiatives, prospecting, and public relations via social media.
Creating live, dynamic quality content for Twitter, Instagram, Facebook, Pinterest, and Snapchat, as well as
exploring new and international platforms as they emerge.
Respectfully and fully embodying luxury brands.
Engaging with valuable past, present, and future guests and clients via social media.
Impressing past, in-house, and upcoming guests who are only impressed by truly exceptional quality, experience, aesthetics, and engagement.
Constantly curious and engaged, Eric works at the crossroads of information and conversation. His primary goal in social media is to bring to the digital realm the same quality of service, design, and guest experience that exist in the brand’s physical space.
Series: ADVISING THE START-UP 2016
Premiere Date: 04/27/2016 2:00pm