Valuing Your Brand and Other “Soft” Assets 2018

Intellectual property (IP) rights are an increasingly important component of a business’s value. Although a company’s name, logo, and other intangible assets have no intrinsic value, companies with extensive IP portfolios may have most of their worth tied up in such “soft” assets. Other critical soft assets include trademarks, copyrights, and trade secrets. This webinar explores how experts place value on these critical, intangible assets.