Valuing Your Brand and Other “Soft” Assets

Intellectual property (IP) rights are an increasingly important component of a business’s value. Although a company’s name, logo, and other intangible assets have no intrinsic value, companies with extensive IP portfolios may have most of their worth tied up in such “soft” assets. Other critical soft assets include trademarks, copyrights, and trade secrets. This webinar explores how experts place value on these critical, intangible assets.

Webinar Faculty

Moderator:

Kathryn Nadro

Kathryn (“Katie”) Nadro advises clients on a diverse array of business matters, including commercial and business disputes, employment issues, and data security and privacy compliance. Katie works with individuals and… Read More

Panelists:

Gary Frantzen

Gary Frantzen leads Alvarez & Marsal's Valuation Services practice in Chicago. He specializes in the valuation of businesses and business interests including equity, liabilities and debt securities, options and other… Read More

Richard Claywell

Richard is a practicing Certified Public Accountant, and holds the additional designations of Accredited in Business Valuation, Accredited Senior Appraiser, Certified Business Appraiser, International Certified Valuation Specialist, Certified Valuation Analyst,… Read More