SEO/Social Media & Other PR 101

How does a young company create buzz, build its brand, target customers, and convert some of them to actual sales? Many startups seek to leverage social media and SEO (search engine optimization) as part of their PR strategy. But PR is only one part of an overall sales and marketing plan, the development and execution of which requires deep understanding of the company’s business and its target market. This webinar provides basic guidance and practical advice about these topics, regardless of the startup’s industry, with an overlay of some legal principles and pitfalls to avoid.

Webinar Faculty

Moderator:

Jack O’Connor

Jack is partner in the Chicago office of Sugar Felsenthal Grais & Helsinger LLP. Jack’s practice covers a range of healthy and distress business engagements. Jack leads Sugar Felsenthal’s “Vice,”… Read More

Panelists:

Amanda Roszkowski

Amanda has eight years of experience in the digital and social media marketing field. Areas of expertise include B2C and B2B social media strategy and management, influencer marketing, online customer… Read More

Bill Schick

The founder of MESH Interactive Agency, Bill has created, revisioned and launched local, national and international brands. He began as a Graphic Designer, so always keeps a keen eye on… Read More

Howard Kline

Howard has been involved in commercial real estate for over 39 years now as both an attorney, broker, arbitrator and now radio show host and founder of CRE Radio & TV, since… Read More