SEO/Social Media & Other PR 101

How does a young company create buzz, build its brand, target customers, and convert some of them to actual sales? Many startups seek to leverage social media and SEO (search engine optimization) as part of their PR strategy. But PR is only one part of an overall sales and marketing plan, the development and execution of which requires deep understanding of the company’s business and its target market. This webinar provides basic guidance and practical advice about these topics, regardless of the startup’s industry, with an overlay of some legal principles and pitfalls to avoid.