How does a young company create buzz, build its brand, target customers, and convert some of them to actual sales? Many startups seek to leverage social media and SEO (search engine optimization) as part of their PR strategy. But PR is only one part of an overall sales and marketing plan, the development and execution of which requires deep understanding of the company’s business and its target market. This webinar provides basic guidance and practical advice about these topics, regardless of the startup’s industry, with an overlay of some legal principles and pitfalls to avoid.
Jack O’Connor is a partner in Sugar Felsenthal Grais & Helsinger’s Chicago office. Jack represents business clients in both healthy and distressed situations, and concentrates his practice in the areas… Read More
Amanda has eight years of experience in the digital and social media marketing field. Areas of expertise include B2C and B2B social media strategy and management, influencer marketing, online customer… Read More
The founder of MESH Interactive Agency, Bill has created, revisioned and launched local, national and international brands. He began as a Graphic Designer, so always keeps a keen eye on… Read More