Choosing & Protecting Your Brand

A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand.

Webinar Faculty

Moderator:

Cristina Nolan

Cristina Nolan, Director of Webinar Services at Financial Poise, earned her law degree in 1997. Cristina has worked in online education since 2004 and has significant experience in the design,… Read More

Panelists:

Ada C. Nielsen

Ms. Ada C. Nielsen is Managing Director of The PeregrineMaven Group. She created The PeregrineMaven Group to commercialize inventions, & improve profitability for new & established businesses, products & services.… Read More

Darren Spielman

Darren Spielman is a Shareholder of Kain Spielman, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name disputes, copyrights,… Read More

Donald Prutzman

L. Donald Prutzman is a partner in Tannenbaum Helpern’s intellectual property group, as well as an arbitrator and mediator focusing on intellectual property and technology matters. His practice encompasses litigation… Read More