A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand. It also discusses the legal issues that businesses will likely encounter when protecting that brand.
Cristina Nolan, Director of Webinar Services at Financial Poise, earned her law degree in 1997. Cristina has worked in online education since 2004 and has significant experience in the design,… Read More
Ada Nielsen is a consultant (PeregrineMaven Group) who analyzes and evaluates market opportunities for start-ups, then develops launch strategies that are practical, tuned to the market, and actionable. These skills… Read More
Darren Spielman is a Partner of The Concept Law Group, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name… Read More