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Intellectual Property 201 - Choosing Building Protecting Brand

Choosing, Building & Protecting Your Brand 2020

A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand, and later protecting that brand.

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Webinar Faculty

Moderator:

Eugene Goryunov
Eugene Goryunov

Eugene Goryunov is a partner in the Intellectual Property Practice Group in the Chicago office of Haynes and Boone and an experienced trial lawyer that represents clients in complex patent… Read More

Panelists:

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Brent Ray

Brent Ray is a trial lawyer who has first-chaired multiple cases to verdict. He has served as lead counsel for industry-leading clients, such as IBM, JP Morgan Chase, Citibank and… Read More

Darren Spielman
Darren Spielman

Darren Spielman is a Partner of The Concept Law Group, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name… Read More

Kristin Garris
Kristin Garris

Kristin G. Garris is a member of Warshaw Burstein, LLP's Intellectual Property practice group who has a broad range of experience in handling matters related to trademark, copyright, Internet, and… Read More

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