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IP Bootcamp 2019 - Choosing Bulding Protecting

Choosing, Building, & Protecting Your Brand 2019

A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand, and later protecting that brand.


Webinar Faculty

Moderator:

Kimberly A. Berger
Kimberly A. Berger

Kimberly A. Berger is a principal at Miller Canfield in its Detroit office.  She specializes in domestic and international trademark prosecution and intellectual property litigation, including domain name disputes, trade… Read More

Panelists:

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Ada C. Nielsen

Ms. Ada C. Nielsen is a member of newly-formed Xinova LicensingMasters and is Managing Director of The PeregrineMaven Group. She created The PeregrineMaven Group to commercialize inventions, & improve profitability… Read More

Darren Spielman
Darren Spielman

Darren Spielman is a Shareholder of Kain Spielman, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name disputes, copyrights,… Read More

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Eugene Goryunov

Mr. Goryunov is an experienced trial lawyer that represents clients in complex patent matters involving many diverse technologies. He is deeply involved, as trial counsel, in all aspects of cases… Read More

Sanjay Prasad
Sanjay Prasad

Sanjay has practiced at the forefront of technology and intellectual property for over twenty years. He is experienced in all business and legal aspects of intellectual property from developing IP… Read More

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