A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand, and later protecting that brand.
Kimberly A. Berger is a principal at Miller Canfield in its Detroit office. She specializes in domestic and international trademark prosecution and intellectual property litigation, including domain name disputes, trade… Read More
Ada C. Nielsen thrives on work, making decisions, and getting things done on time. She is now a consultant who has commercialized inventions and improves profitability ofexisting products and services.… Read More
Darren Spielman is a Partner of The Concept Law Group, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name… Read More
Eugene Goryunov is a partner in the Intellectual Property Practice Group in the Chicago office of Haynes and Boone and an experienced trial lawyer that represents clients in complex patent… Read More