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IP Bootcamp 2019 - Choosing Bulding Protecting

Choosing, Building, & Protecting Your Brand 2019

A business’s brand defines it in the market and allows consumers to identify products associated with the business. As such, in today’s competitive marketplace, businesses must carefully choose which brands to develop and how to protect those brands from competitors. This webinar discusses some of the challenges that businesses are likely to face when initially choosing a brand, and later protecting that brand.

View PowerPoint Slides • View All Webinars in Intellectual Property Boot Camp 2019


Webinar Faculty

Moderator:

Kimberly Berger
Kimberly Berger

Kimberly A. Berger is a principal at Miller Canfield in its Detroit office.  She specializes in domestic and international trademark prosecution and intellectual property litigation, including domain name disputes, trade… Read More

Panelists:

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Ada Nielsen

Ada C. Nielsen thrives on work, making decisions, and getting things done on time. She is now a consultant who has commercialized inventions and improves profitability ofexisting products and services.… Read More

Darren Spielman
Darren Spielman

Darren Spielman is a Partner of The Concept Law Group, P.A. He concentrates his practice in the field of intellectual property, with an emphasis on trademarks, trade secrets, domain name… Read More

Eugene Goryunov
Eugene Goryunov

Eugene Goryunov is a partner in the Intellectual Property Practice Group in the Chicago office of Haynes and Boone and an experienced trial lawyer that represents clients in complex patent… Read More

Sanjay Prasad
Sanjay Prasad

Sanjay has practiced at the forefront of technology and intellectual property for over twenty years. He is experienced in all business and legal aspects of intellectual property from developing IP… Read More

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