Financial Poise

About Jacob Braude

  • September 13, 2021

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Jacob Braude

Jacob is a communications strategy expert with nearly two decades of experience. He leads the Applied Behavioral Insights practice at ZS and is one of the leading practitioners of using behavioral and cognitive science to drive behavior change within customers and organizations. His writing on commercialized behavioral science has appeared in Fast Company, Ad Age, and Forbes, among others.

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