Financial Poise

All Articles by Scott Steer

Scott Steer

About Scott Steer

Scott Steer is a New York-based marketing strategy/engagement/activation consultant focused on optimizing omni-channel marketing.

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Business-Customer Relationship

The Best Strategy to Utilize CRM Software and Retain Your Customers

Go beyond simple data. Choose the right customer relationship management (CRM) tool and build stronger relationships with your clients.

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Customer-Centric Business

How to Grow Your Sales By Being More Customer-Centric

Companies with a customer-centric approach are 60% more profitable. Implement these strategies to retain customers and grow sales.

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B2B Marketing and Sales

The B2B Marketing Strategies You Need to Succeed In a Digital Age

Business to business (B2B) marketing and sales must be specialized, but these B2B marketing strategies will help keep you ahead of the curve.

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group of people sit with laptops at a conference table, representing a better marketing team in action

6 Tips for Building a Better Marketing Team

To get the most from your marketing team or consultants, you must act as a leader. Follow these tips to get a better marketing team & reach your objectives.

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sales strategy

All Marketing Tactics Begin with Sales Strategy

Before you implement sales tactics, you need to have a sales strategy. Do you know your company’s strengths and weaknesses? Do you know your audience?

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consumer sales and marketing challenges

Overcoming the Biggest Consumer Sales and Marketing Challenges

Consumer Sales and Marketing Challenges That May Challenge You Too Consumer-focused businesses have three key challenges: Understanding what the customer/market wants Targeting the right segments Differentiating what they offer from what their competitors offer In all my years creating marketing plans, these challenges continue to pop up the most frequently. And the product, service, size […]

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developing a branding strategy

Developing a Branding Strategy for Your Startup or Small Business

Everyone Who’s Anyone Is Developing a Branding Strategy “Branding” is a word that gets thrown around a lot these days. From individuals developing personal brands to professionals tasked with complete makeovers for iconic brands like FedEx, UPS, and KFC (notably all just shortened versions of their former brand names), everyone seems to be developing a […]

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sales and marketing activities

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

Use Specific Sales and Marketing Activities for Specific Purposes Hi and welcome to my first article for Financial Poise! Let’s jump right in. Supposedly, the days of “I know half of my marketing budget is wasted, but I just don’t know which half” are long gone. But many businesses, especially those with less than 500 […]

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