Financial Poise

All Articles by Scott Steer

Scott Steer

About Scott Steer

Scott Steer is a New York-based marketing strategy/engagement/activation consultant focused on optimizing omni-channel marketing.

find me on:
Branding

7 Steps for Building a Brand Strategy for Your Small Business

For the best brand strategy, you must build a strong brand identity, position your product and meet expectations to improve perception.

Read More
Marketing Challenges

How to Overcome the Biggest Sales and Marketing Challenges and Brew Up Your Brand

Who is your niche and what do they want? Go beyond product and differentiate your brand by addressing these sales and marketing challenges.

Read More
Business-Customer Relationship

The Best Strategy to Utilize CRM Software and Retain Your Customers

Go beyond simple data. Choose the right customer relationship management (CRM) tool and build stronger relationships with your clients.

Read More
Customer-Centric Business

How to Grow Your Sales By Being More Customer-Centric

Companies with a customer-centric approach are 60% more profitable. Implement these strategies to retain customers and grow sales.

Read More
B2B Marketing and Sales

The B2B Marketing Strategies You Need to Succeed In a Digital Age

Business to business (B2B) marketing and sales must be specialized, but these B2B marketing strategies will help keep you ahead of the curve.

Read More
group of people sit with laptops at a conference table, representing a better marketing team in action

6 Tips for Building a Better Marketing Team

To get the most from your marketing team or consultants, you must act as a leader. Follow these tips to get a better marketing team & reach your objectives.

Read More
sales strategy

All Marketing Tactics Begin with Sales Strategy

Before you implement sales tactics, you need to have a sales strategy. Do you know your company’s strengths and weaknesses? Do you know your audience?

Read More
sales and marketing activities

Targeted Sales and Marketing Activities Should Drive Your Company’s Business Growth

Use Specific Sales and Marketing Activities for Specific Purposes Hi and welcome to my first article for Financial Poise! Let’s jump right in. Supposedly, the days of “I know half of my marketing budget is wasted, but I just don’t know which half” are long gone. But many businesses, especially those with less than 500 […]

Read More
>